Last updated 24 September 2026
Citrel AI, an independent studio registered as a sole proprietorship in India and run from Bengaluru, and you — the business named on the invoice. They apply from the moment you pay an invoice or accept a written scope, whichever happens first.
Three things, separately: an audit, a build scoped in writing before it starts, and optional monthly upkeep. Each is described on the pricing section of the homepage and in the written scope we send before you pay. Where this page and a signed scope disagree, the scope wins for that engagement.
That the build is delivered against the written specification, and that the reporting is accurate and traceable to the runs it came from. Both are things we control.
That any AI engine will recommend you, cite you, or send you traffic. Models change, retrieval changes, and competitors move. We tell you what moved and what did not. Nothing on this site or in a report is a forecast, and no figure in it should be relied on as one.
Your domain, and for a build the minimum access required to publish. Dates assume you review and approve within five working days of being asked; where that slips, delivery dates move with it. You confirm that anything you give us to publish is yours to publish and is accurate.
We use automated tooling, including AI systems, to collect and analyse public data, always under human review. No client material is used to train a model, and nothing is shared with another client. Sub-processors are listed in the privacy notice.
We do not do work designed to deceive an engine or a buyer — no fake reviews, no cloaking, no hidden text, no prompt injection, no impersonation of another brand. If work is requested on that basis we will decline it and the engagement ends.
Prices are in US dollars, payable by card from any country. Your bank may convert the charge at its own rate, and any fee it adds for that is theirs. An invoice is issued for every payment.
The audit is payable in advance, and the fee is credited against a build commissioned within ninety days. Builds are half in advance and half on delivery. Upkeep is billed monthly in advance, month to month, with no minimum term. Invoices are due on receipt unless the scope says otherwise, and work pauses on an invoice unpaid for fourteen days.
Prices exclude any tax, duty or withholding applying where you are. We are based in India, so depending on your jurisdiction local reverse-charge or withholding rules may apply — tell us your jurisdiction and we will invoice correctly.
If a payment is charged back rather than refunded through us, any licence to use the deliverable is suspended until it is resolved.
Set out in full on the refunds page, which is the operative policy. In short: the audit is refundable until the run starts and not after it is delivered; a build is refundable for stages not yet delivered; upkeep stops with thirty days’ notice.
Everything we produce for you is yours: schema, pages, entity records, the report and the measurement baseline, published on your own domain in your own name. There is nothing to switch off and no licence that lapses.
What stays ours is the way we work — the method, the report format, the prompt-set design, the scoring rules, and any tooling or templates that existed before your engagement or that we build for general use. You are not buying those, and we do not need anything back from you.
Each side keeps the other’s non-public information confidential and uses it only for the engagement. We do not name clients publicly without written permission. Case studies are anonymised and we show you exactly what we intend to publish before it goes anywhere. A mutual NDA is available on request.
Either side can end an engagement in writing. You pay for what has been delivered or is in progress; anything unstarted is refunded. Upkeep ends with thirty days’ notice. Confidentiality, ownership and liability survive.
Search engines, answer engines, their APIs and their policies are third parties, and so are your hosting, CMS and analytics providers. Where one of them changes, breaks or restricts access, we will tell you what it means and re-plan, but we are not liable for it. Neither side is liable for delay caused by events genuinely beyond its control.
Our total liability for an engagement is limited to the fees you paid us for that engagement in the twelve months before the claim. We are not liable for lost revenue, lost profit, lost rankings or lost visibility. Nothing here limits liability for fraud or for anything that cannot lawfully be limited.
The services are provided as described in the scope and on this site. Beyond that, no other warranty is given.
These terms are governed by the laws of India, and the courts of Bengaluru have exclusive jurisdiction. Before either side starts proceedings, we will try to settle it in a conversation within thirty days of one of us asking for one.
These terms and the written scope are the whole agreement between us on this work. If any part is unenforceable, the rest stands. Neither side may transfer the agreement without the other’s written consent, except to a successor of the whole business. We may update these terms; the version on this page when you pay is the one that applies to that engagement, and the date at the top says when it last changed.
Everything reaches us through the contact form. Citrel AI is an independent studio, registered as a sole proprietorship in India and run from Bengaluru.