Last updated 31 August 2026
Three things, separately: an audit, a fixed-scope build, and optional monthly upkeep. Each is described on the pricing section of the homepage and in the written scope we send before you pay.
That the build is delivered against the written specification, and that the reporting is accurate. Both are things we control.
That any AI engine will recommend you, cite you, or send you traffic. Nobody can guarantee that, and if a supplier tells you otherwise, ask them how. Models change, retrieval changes, and competitors move. We tell you what moved and what did not.
Priced and invoiced in US dollars. The audit is payable in advance and the fee is credited against a build if you commission one within ninety days. Builds are half in advance and half on delivery. Upkeep is billed monthly in advance, month to month, with no minimum term. Worth knowing before you judge it: AI visibility lags thirty to sixty days, so a single month rarely shows anything meaningful — that is a reason to give it a quarter, not a reason for us to lock you in.
We are based in India. Depending on where you are, local reverse-charge or withholding rules may apply. Tell us your jurisdiction and we will invoice correctly.
Upkeep is month to month with no minimum term, and you can stop with thirty days' notice. The audit is refundable in full if we have not started it. Once delivered it is not, because the work is done and you have the document.
Everything we produce is yours. Schema, pages, entity records, the measurement baseline, all published on your own domain in your own name. There is nothing to switch off, nothing held hostage, and no licence that lapses. If you leave, you keep all of it.
We do not name clients publicly without written permission. Case studies are anonymised and we will show you exactly what we intend to publish before it goes anywhere.
Our liability is limited to the fees you have paid us in the preceding six months. We are not liable for lost revenue, lost rankings or lost visibility, for the reasons set out above.
Citrel AI, sole proprietorship of Renu Gupta, registered at Flat 111E, 2nd Floor, Nehru Nagar Apartment, Agra, Uttar Pradesh 282002, India. hello@citrel.ai · +91 86606 20975