We make sure a machine can tell what you sell and why you're the answer, so you turn up in the shortlist your buyer never sees you compete for.
Citrel AI is an independent answer engine optimisation studio, run from Bengaluru, India, working with brands in the US, UK, Europe, the Gulf and Australia.
It makes a company readable to the engines that answer buying questions, so that ChatGPT, Claude, Gemini, Perplexity, Copilot and Google's AI Overviews can tell what the company sells and name it when someone asks what to buy. Clients are in the US, UK, Europe, the Gulf and Australia.
The work itself is entity resolution, structured data, answer-shaped pages and clean product feeds, built on the client's own domain and published in the client's own name. Measurement runs across five engines, with retrieval on and retrieval off, so the borrowed half of a brand's visibility can be told apart from the half it owns.
It is for marketing, growth and ecommerce teams at brands that already earn search traffic and now want to be named inside the answer. There are three things to buy and nothing else: an audit at $500, delivered in 7 working days; a build at $2,500; and upkeep at $1,500 a month, month to month. The prices are published in full below, the method is published here, and every finding is one you can check on your own site.
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Ask ChatGPT, Claude or Gemini for a recommendation today and each will almost always run a live search first, find a page you appear on, and name you from it. That naming is real. It is also borrowed, it belongs to whoever wrote that page, and it lasts exactly as long as that page ranks.
Run the same prompts with retrieval switched off and you see the other number: what the model can say about you on its own, without a page in front of it.
Both matter, and they behave differently. The borrowed half moves the day a listicle is rewritten, a competitor buys that placement, or an engine changes how it retrieves. The owned half does not. A single citation count cannot tell the two apart, which is why two brands with the same score can be in completely different positions. The audit reports them separately, and shows which pages are holding the borrowed half up.
We build the first, measure the second, and give you a straight read on the third.
Entity resolution, structured data, answer-shaped pages, clean feeds. Every piece of it can be checked by you, on your own site, without taking anyone's word for it. Schema validates or it doesn't. Your entity resolves or it doesn't.
This follows from layer one. Measured monthly, with the rented share broken out so you can see which part of it would survive a change in how the engines retrieve.
Years of press, reviews and third-party writing build this, and no agency can buy it for you in a quarter. What the audit does is measure where you stand on it today, name who holds it in your category and on the strength of what, and set out what would actually move it, so the money you spend on PR, reviews and partnerships is aimed at the gap that is costing you answers.
Layer one is the precondition. A brand a machine can't read won't get retrieved or remembered, whatever it spends.
Fixed numbers, priced in USD, payable by card from any country. Take the build afterwards and the $500 comes off its price — the two together are $2,500.
Read the sample audit, every section, three of them filled in →
Judged over a quarter, because AI visibility moves on a 30-to-60 day lag. Stop any time.
Nothing here is a subscription you have to escape. Agencies and resellers →
Retrieval-led surfaces. ChatGPT and Claude with search on, Perplexity, Gemini, Google's AI Overviews and AI Mode — shift in four to eight weeks. The same models answering from training data alone move far slower, so anything that has to reach the training corpus takes six to eighteen months. The audit tells you which of your prompts sit in which bucket.
You keep all of it. The schema, the pages, the entity work, the measurement baseline. It's published on your domain in your name. There's nothing to switch off and nothing to hand back.
You get a 30-minute walkthrough and questions answered by email for two weeks. If you want the measurement repeated and acted on every month, that is what Upkeep is. We do not implement the fixes inside the audit: that is the build, and the report tags every item with who owns it and how long it takes so you can price it first.
Because it is a week of work, not a scan you can automate. The prompt set has to be researched for your category and the way your buyers actually phrase things, before a single run happens. Then every prompt runs across five engines with retrieval on and off, and a person has to read what comes back and work out why an engine placed a competitor and not you. The answers sit across entity data, structured data, content structure, product feeds and crawler configuration, four or five disciplines that rarely live with one person. $500 buys that work written down, with every number traceable to the run it came from, and it comes off the build if you go ahead.
Citrel AI is an independent studio run from Bengaluru, working with clients in the US, UK, Europe, the Gulf and Australia. We overlap at least four hours with US Eastern. We publish our prices and our own index, so you can judge the work on what we show rather than on where we sit. Everything reaches us through the contact form.
Keep it. Those dashboards are good at what they do, we run them too — and they answer one question: which prompts name you today. We answer the next three: why an engine cannot place you, how much of that visibility survives with retrieval switched off, and what to change. Then we write the schema, build the entity and ship the pages. Most clients run both, and the dashboard is how they check our work.
Five engines, retrieval on and off, seven working days. $500 for the first ten clients.
Go on to a build within 90 days and the $500 comes off its price.
Before you book, the sample audit is open to read: every section, three of them filled in.
Twenty minutes on your category and whether the audit is worth it for you. Pick a time that suits you.