The work, written down

How answer engines retrieve, what makes a page citable, and how to measure any of it. 144 posts, grouped by the part of the problem they belong to.

Foundations

What the work is, and what the words mean.

08 OCT '26 | 9 min read

Rented visibility vs owned visibility in AI search

08 OCT '26 | 9 min read

Retrieval vs training data: which one is answering about your brand

06 OCT '26 | 9 min read

Does SEO still matter for AI search

02 OCT '26 | 9 min read

An AI search glossary that defines the terms properly

11 SEP '26 | 7 min read

Who owns AEO inside a company

08 SEP '26 | 9 min read

How an AI answer is assembled, step by step

11 AUG '26 | 8 min read

When answer engine optimisation is not worth doing yet

17 JUL '26 | 9 min read

Eight claims about AI search that do not survive a test

11 JUN '26 | 9 min read

How long AEO takes to show up in answers

23 MAR '26 | 6 min read

What is answer engine optimisation

10 MAR '26 | 8 min read

AEO vs GEO vs SEO: what the three terms actually mean

20 FEB '26 | 9 min read

Why AI search is not a ranking game

Engines

How each answer engine finds and cites its sources.

15 OCT '26 | 10 min read

Ads in AI answers: what they buy and what they do not

08 OCT '26 | 8 min read

Grok and social sourcing: when posts become citations

08 OCT '26 | 11 min read

How ChatGPT decides what to cite, and how to get cited

08 OCT '26 | 9 min read

How each AI engine picks the sources it cites

08 OCT '26 | 13 min read

How Perplexity picks sources, and how to track the URLs

30 SEP '26 | 9 min read

Why five engines give five different answers about you

16 SEP '26 | 10 min read

Brand mentions and citations in Gemini answers

11 SEP '26 | 9 min read

Google AI Mode: what changes for a publisher

04 SEP '26 | 9 min read

How Google AI Overviews chooses its sources

31 AUG '26 | 7 min read

Microsoft Copilot and the Bing index: what it means for visibility

28 AUG '26 | 9 min read

What a model update does to your visibility

12 AUG '26 | 9 min read

Why an AI answer changes between two identical runs

10 JUL '26 | 9 min read

How Claude cites sources on the web, and when it does not

Access and retrieval

Whether the systems can reach and read your pages.

08 OCT '26 | 8 min read

Can AI crawlers actually read your site

08 OCT '26 | 7 min read

Does llms.txt do anything yet

08 OCT '26 | 8 min read

Geography, CDNs and who gets served your page

08 OCT '26 | 9 min read

JavaScript rendering is where AI visibility quietly dies

08 OCT '26 | 10 min read

Reading your server logs for AI bot traffic

08 OCT '26 | 11 min read

The AI crawlers and user agents worth knowing

08 OCT '26 | 8 min read

Your WAF is blocking the bots you want

28 SEP '26 | 9 min read

Should you block AI crawlers

22 SEP '26 | 8 min read

Paywalls, logins and what retrieval can reach

17 SEP '26 | 9 min read

Slow pages get dropped before they get read

21 MAY '26 | 10 min read

How to write robots.txt for AI crawlers

04 MAY '26 | 8 min read

Sitemaps, feeds and freshness signals that matter to AI

Machine readability

Structured data, entities and the parts a parser needs.

08 OCT '26 | 8 min read

Author and publisher markup that survives scrutiny

08 OCT '26 | 9 min read

Brand entity resolution: making AI engines sure who you are

08 OCT '26 | 8 min read

Knowledge graphs, Wikidata and the brand facts engines reuse

08 OCT '26 | 8 min read

sameAs and the identity links engines check

08 OCT '26 | 8 min read

Structured data for AI search: what to mark up first

01 OCT '26 | 8 min read

FAQPage and HowTo after the rich-result changes

01 OCT '26 | 9 min read

Organization schema done properly, with a complete example

01 SEP '26 | 9 min read

What an agent-readable page looks like

25 AUG '26 | 8 min read

Duplicates, canonicals and confused AI answers

10 AUG '26 | 8 min read

Your API and MCP server as a visibility surface

25 MAY '26 | 8 min read

Product schema for AI shopping answers

11 FEB '26 | 9 min read

JSON-LD mistakes that quietly break parsing

Content that gets cited

Writing pages an engine can lift from.

08 OCT '26 | 9 min read

How often to refresh content for AI search

07 OCT '26 | 8 min read

Chunking: how your page is cut up before it is read

07 OCT '26 | 8 min read

Comparison pages that get cited

06 OCT '26 | 7 min read

What makes a page citable by an AI engine

28 SEP '26 | 9 min read

FAQ content that is not filler

23 SEP '26 | 8 min read

Statistics pages, and how to build one engines trust

15 SEP '26 | 8 min read

Does AI-written content get cited less by AI engines

07 SEP '26 | 10 min read

Prompts are not keywords: planning content for questions

01 SEP '26 | 9 min read

Pruning thin content to raise AI visibility

27 AUG '26 | 7 min read

Original data gives an engine something only you have

29 JUL '26 | 8 min read

Pricing pages and what AI says your product costs

26 JUN '26 | 8 min read

Answer-first writing, and why the opening paragraph carries the answer

03 JUN '26 | 9 min read

Definition pages, and why engines love them

14 APR '26 | 8 min read

Writing case studies an engine can quote

Third-party sources

The places engines go that you do not own.

08 OCT '26 | 8 min read

Forums, communities and user content in AI answers

08 OCT '26 | 8 min read

LinkedIn as a cited source in AI answers

08 OCT '26 | 8 min read

Review sites, G2 and what AI repeats about your product

08 OCT '26 | 9 min read

Why Reddit gets cited so much, and what to do about it

08 OCT '26 | 8 min read

Wikipedia, and the brand facts engines inherit

08 OCT '26 | 8 min read

YouTube, transcripts and video citations

27 JUL '26 | 7 min read

News sites, publishers and the citation economy

10 JUL '26 | 8 min read

Digital PR when the audience is a model

05 JUN '26 | 8 min read

The third-party sources AI engines keep citing

01 JUN '26 | 8 min read

The listicles you are missing from

03 APR '26 | 9 min read

How to get a wrong fact about your brand corrected in AI answers

23 MAR '26 | 7 min read

When the answer names a competitor instead of you

Measurement

Counting it honestly, with an error bar.

16 SEP '26 | 9 min read

What belongs on an AI visibility dashboard

15 SEP '26 | 8 min read

Reporting AI search to the people who fund it

14 SEP '26 | 9 min read

Citation share vs mention share

02 SEP '26 | 9 min read

How to measure AI visibility without fooling yourself

28 JUL '26 | 9 min read

Proving a change worked: before and after in AI search

13 JUL '26 | 9 min read

Sentiment in AI answers: worth tracking or not

15 JUN '26 | 8 min read

Building a prompt set that represents real demand

09 JUN '26 | 9 min read

Variance, sample size and the honest error bar

29 APR '26 | 9 min read

Share of voice in AI answers, and its limits

23 APR '26 | 9 min read

What AI visibility tools can and cannot see

21 APR '26 | 8 min read

Testing with retrieval on and off

16 APR '26 | 9 min read

How many runs per prompt before a number means anything

08 APR '26 | 8 min read

Benchmarking your answers against competitors

20 MAR '26 | 10 min read

How to track AI referral traffic in your analytics

03 FEB '26 | 8 min read

Attribution when there is no click

Agents and commerce

When the visitor is software with a budget.

08 OCT '26 | 8 min read

Agent traffic is not bot traffic

21 SEP '26 | 8 min read

MCP servers for brands: a practical look

09 SEP '26 | 8 min read

Agent payments, and the trust signals in the way

24 AUG '26 | 8 min read

Agentic commerce: what an agent needs from your catalogue

21 AUG '26 | 7 min read

Can an agent book, buy or fill in your form

21 AUG '26 | 7 min read

Shopping inside ChatGPT, and what it reads

16 JUN '26 | 8 min read

Stock, availability and answers that go stale

31 MAR '26 | 8 min read

Product feeds for AI shopping surfaces

By industry

Where the work differs by sector.

08 OCT '26 | 9 min read

AEO for fintech

08 OCT '26 | 8 min read

AEO when every claim needs approval

05 OCT '26 | 8 min read

AEO for businesses with a service area

21 SEP '26 | 8 min read

AEO for marketplaces and aggregators, when the inventory is not yours

17 AUG '26 | 9 min read

AEO for agencies, adding it to a retainer

15 JUL '26 | 9 min read

AEO inside an enterprise, where approval takes longer

05 JUN '26 | 8 min read

AEO for publishers losing clicks

08 MAY '26 | 10 min read

AEO for healthcare, with compliance in mind

04 MAY '26 | 9 min read

AEO for legal services

01 MAY '26 | 9 min read

AEO for B2B SaaS

29 APR '26 | 7 min read

AEO for ecommerce, when the product is the answer

28 APR '26 | 8 min read

AEO by industry, where the work differs

Running the work

Budget, team, workflow and governance.

08 OCT '26 | 9 min read

An AEO roadmap you can defend in a planning meeting

08 OCT '26 | 8 min read

An AEO workflow a two-person team can run

08 OCT '26 | 8 min read

Choosing an AI visibility tool

08 OCT '26 | 8 min read

Tool sprawl in AI search, and the cost of it

08 OCT '26 | 9 min read

What an AEO audit should contain

08 OCT '26 | 7 min read

What an AEO budget actually buys

30 SEP '26 | 8 min read

When the model makes something up about you

29 SEP '26 | 7 min read

Governance, and one source of truth for brand facts

25 SEP '26 | 9 min read

Getting engineering to ship your AEO fixes

25 SEP '26 | 8 min read

In-house or agency for AEO

17 AUG '26 | 9 min read

QA for changes meant to move AI visibility

14 AUG '26 | 9 min read

Brand safety when a model is doing the talking

07 MAY '26 | 8 min read

The first 90 days of AEO work

27 APR '26 | 7 min read

How to buy an AEO audit without being sold a dashboard

Diagnosis

Finding the reason you are not in the answer.

08 OCT '26 | 9 min read

Contradictions across your own pages

08 OCT '26 | 8 min read

Outdated pages are poisoning your answers

05 OCT '26 | 9 min read

Redirect chains, and the sources they lose

22 SEP '26 | 9 min read

How to check what engines say about you, properly

14 SEP '26 | 9 min read

Content locked in images and PDFs

31 AUG '26 | 8 min read

The small-site authority problem

21 JUL '26 | 8 min read

Migrating a site without losing citations

25 JUN '26 | 9 min read

Information architecture for answers, not sessions

15 MAY '26 | 10 min read

International and multilingual AI visibility

23 APR '26 | 9 min read

Diagnosing a drop in AI citations

30 MAR '26 | 9 min read

Why AI never mentions your brand

09 MAR '26 | 9 min read

A self-audit checklist for AI visibility

Data and trends

Numbers, studies and what changed.

02 OCT '26 | 8 min read

What changed in AI search this year

28 AUG '26 | 9 min read

Do AI referrals convert better

10 AUG '26 | 8 min read

AI search statistics worth quoting

08 JUL '26 | 9 min read

Citation churn, and how fast the cited set changes

19 JUN '26 | 9 min read

Running your own AI search study

09 JUN '26 | 7 min read

How buyers are actually using AI search

29 MAY '26 | 8 min read

Zero click, and what replaces the click, checked in your logs

01 APR '26 | 9 min read

How much traffic AI search actually sends