A real audit with the client's name and category removed. Nothing else has been tidied up.
45 buying questions. For each one: named or not, position, and which source the engine cited.
| Prompt | Engine | You | Named instead | Cited source |
|---|---|---|---|---|
| best [redacted] for [redacted] | ChatGPT | not named | 3 competitors | roundup blog |
| [redacted] vs [redacted] | Perplexity | #2 | 1 competitor | marketplace listing |
| is [redacted] worth it | AI Overviews | not named | 2 competitors | forum thread |
| cheapest [redacted] that actually works | Gemini | #4 | 4 competitors | own site |
41 more rows in the full document.
The same prompts run again with retrieval disabled. This client held almost nothing.
Read: 57 namings across five engines, 4 of them owned. Ninety-three percent of this brand's AI visibility disappears the moment an engine stops running a live search. That is not a stable position, and no dashboard on the market would have told them.
Itemised, with the exact defect and where it lives.
| Entity resolution Brand resolves to a different company in two engines | 2 / 10 verified |
| Structured data Organization present but no sameAs, no logo; Product invalid on 14 pages | 3 / 10 verified |
| Answer-shaped content No page directly answers 31 of the 45 prompts | 2 / 10 |
| Feed health Clean. 0 invalid items | 9 / 10 verified |
| Crawlability for AI agents Two major crawlers blocked in robots.txt, probably by accident | 4 / 10 verified |
Every line carries how we got it. Verified means you can re-run it yourself today and get the same answer. A composite inherits the lowest confidence of its inputs, and we never average across engines.
This section is why the audit is worth buying on its own. Roughly a third of what is wrong with most brands is not something we can sell them a fix for, and we would rather write that down than discover it in month three.
$750 for the first 50. Five working days. The fee comes off the build.
The fee comes off the build.
The standard format, head by head — 7 parts, 35 sections, each one saying what it means, what goes in it, why it earns its place and a worked example. No client's data: the examples are invented. Download as PDF from the icon in the top-right of that page.
Open the full format — all 35 heads →